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Is Amazon Publishing Playing in the Big Leagues Now?
Amazon Publishing’s first five years didn’t bear out the competitive threat traditional publishers had feared. A series of public stumbles culminated in the departure of chief Larry Kirshbaum in...
View ArticleBookBub Extends Discounts to UK Ebook Readers
It’s shaping up to be quite a day for British ebook readers. Amazon announced it’s launching a UK version of Kindle Unlimited, its subscription-based ebook and audiobook program. Today the email book...
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Book Marketing the Old Way Versus the Way That Works Today—Part 2: Email...
Selling a book today in either the self-publishing or traditional publishing worlds confronts authors with a marketing dilemma. Older methods no longer have the purchase they once did in the digital...
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Email Marketing for Ebooks
Even in an age saturated with social media, the humble email newsletter (like the one you’re reading now) remains a highly effective digital marketing tool. In fact, its power has hardly been greater,...
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Three Steps to Better Book Marketing
It’s nearly 2015, but many publishers and authors still rely on outmoded approaches to book marketing. To be fair, that’s because some of the fundamentals haven’t changed. But the digital market is...
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BookBub Gets $7 Million in New Funding
BookBub, the email book marketing start-up that launched a localized program in India earlier this month, pulls in an additional $7 million in new equity and debt financing to pursue further growth....
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Why Smart Publishers Build Bad Websites
When you compare the online traffic of a news website against that of a publisher’s website, who do you think gets the most visitors? Think the New York Times or Fox News versus HarperCollins or Simon...
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Dynamic, Forward-Thinking Leaders Shaping the Industry
The Digital Book World Conference + Expo has confirmed an exciting lineup of prominent thought leaders and innovators for its 7th Annual event in New York, March 7–9, 2016 at the New York Hilton...
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