The Digital Book World Conference + Expo has confirmed an exciting lineup of prominent thought leaders and innovators for its 7th Annual event in New York, March 7–9, 2016 at the New York Hilton Midtown.
DBW ‘16 is the premier event for book publishers and content providers of all sizes and business models who plan to thrive through and beyond publishing’s digital transformation.
Registration and program details are available at digitalbookworldconference.com.
DBW ‘16 features an array of visionaries and influencers—both publishing leaders and pundits from outside the industry—who’ll share insights about the digital-driven, global content market and how to capitalize on every opportunity.
Speakers include Data Guy, the tech and data wizard behind the Author Earnings website; Scott Galloway, clinical professor of marketing at NYU Stern School of Business, who will speak on the “Four Horsemen” of the digital era: Amazon, Apple, Facebook and Google; John Ingram, chairman and CEO, Ingram Content Companies; Rand Fishkin, co-founder of MOZ, the most useful and widely-used SEO tool available; Mary Ann Naples, senior vice president and publisher, Rodale Books and Rodale Wellness; and many more.
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Quantum Content and Blurred Lines (Seth Godin)
In our long tail, self-published, digital world, there is of course infinite shelf space. And there is no retailer that needs to be sold, because since there’s no shelf space issue, they will carry everything. As a result of no one pushing back on the self-published writer or musician, there’s a huge blurring going on. The design of websites, for example, is all over the map in ways that magazines and books never were.
What Should Authors Expect to Earn? (HuffPo)
When I first started She Writes Press, I used to ask the authors what kinds of sales they expected from their first book—generally a debut novel or memoir. I heard one number come up pretty often: 10,000 copies. That seemed to be a benchmark authors deemed to be possible, perhaps attainable. But the truth is it’s a very hard number to hit. A few of our authors have hit 10,000 copies sold, but that’s with paperback and ebook sales combined, and it usually involves some sort of ebook campaign.
Publishers’ Newest Revenue Scheme: Monetized Gift Guides (Digiday)
With every ad dollar a struggle to come by, publishers are trying to tap into e-commerce. But while many have found e-commerce hard to pull off, an increasing number are finding there’s money to be made in shoppable gift guides.
Playster All-Media Subscription Service Debuts in U.S. (PW)
Playster, a digital subscription service offering access to a variety of media content including books, music, TV/films, and video games, has launched in the U.S. The service went live with a library of more than 250,000 books, and more than 50,000 audiobooks.
6 Email Marketing Myths Debunked (Pub Perspectives)
HarperCollins executives Sam Missingham and Jim Hanas debunk six myths about email marketing for book publishers and share best practices.
The Persistence of Email Marketing for Book Publishers (Pub Perspectives)
Email marketing is still very good for books—particularly ebooks—and has arguably never been better, argues HaperCollins’s Jim Hanas.
The Pickle Index: A Review (Futurebook)
The Pickle Index, the new book-and-app-novel from former McSweeney’s staffers Eli Horowitz and Russell Quinn (known collectively as Sudden Oak) is one of the rarest and most exciting things that can happen in publishing: an original story, created with and for the multiple formats it lives in.
Publishers and Content Distribution Platforms (E-consultancy)
Third-party distribution channels are an increasingly prominent part of the digital publishing landscape, but instead of rejecting channels that don’t offer full ownership and control, many publishers are embracing them.
Frankfurt Book Fair Considers an Early Start for Agents (PW)
Frankfurt Book Fair officials this week confirmed that talks are underway to possibly open rights dealing at the fair a day earlier in 2016. Although no final decision has been reached, Frankfurt LitAg director Riky Stock said that more than 50 agencies have now added their names to a preliminary list of agencies interested in scheduling meetings in the Frankfurt Book Fair Literary Agents & Scouts Centre on the Tuesday before the fair’s official Wednesday opening.
NetGalley Adds Social DRM Reading Option (DBW)
As publishers begin to explore alternatives to traditional digital rights management (DRM), NetGalley announced the addition of a “Social DRM” reading option, which when enabled by publishers, will allow members to access digital galley content on any device or app that reads EPUB or PDF files.
